One of the advantages of personal selling over other types of marketing communications is:
a. cold calling is easier than direct mail advertising
b. it almost always costs less than other marketing communication alternatives
c. it has greater reach than advertising
d. salespeople can customize their message for a specific buyer
e. there aren't as many ethical considerations as long as the sales rep is productive
Ans: d. salespeople can customize their message for a specific buyer
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A buyer and seller are negotiating the sale of a house through the mail. A written offer mailed to the offeree is accepted. If the offer did not specify a method to communicate the acceptance, a contract is created when.
A. The offeree signs the offer B. The offeree places the acceptance in the mail C. Offeror signs the offer D. When the accepted is received by offeror
Which of the following is not a fundamental requirement of a successful, secure transaction?
(a) Privacy. (b) Cryptography. (c) Integrity. (d) Non-repudiation