According to the text, emotional intelligence can be learned _____
a. with practice by strengthening your abilities
b. by applying political behavior to accomplish results
c. if you are highly motivated and young enough to change
d. a and c
e. none of the above
A
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Which of the following statements is true with regard to a marketing plan?
A) A marketing plan must focus on the larger market without breaking it down into its constituent markets. B) A marketing plan can lose focus by looking at niche markets to promote the business. C) A marketing plan must be highly formalized to be successful in the real scenario. D) A good marketing plan will avoid profiling target customers. E) A marketing plan can help a company clearly position itself in a variety of market segments.
How can a marketer overcome the negative effects of commoditization?
A) convince target consumers that the firm's products are as good as those of competitors B) convince target consumers that price is irrelevant in determining quality C) convince target consumers that the firm's products are different from those of competitors D) convince target customers that buying the highest-priced product is no guarantee of quality E) convince target customers that all the products in the market are equivalent