Which of the following statements is true with regard to a marketing plan?

A) A marketing plan must focus on the larger market without breaking it down into its constituent markets.
B) A marketing plan can lose focus by looking at niche markets to promote the business.
C) A marketing plan must be highly formalized to be successful in the real scenario.
D) A good marketing plan will avoid profiling target customers.
E) A marketing plan can help a company clearly position itself in a variety of market segments.

E