Treating each customer separately and giving the perception that he or she is being treated as a unique segment by sending individualized communications is known as:

Competitors are most likely to react to a price change when ________

A) the firm has a weak value proposition B) the firm enjoys a monopoly C) there are few competing firms D) the product is heterogeneous E) buyers have limited information

An employer is required to make a "reasonable accommodation" for a disabled individual in which of the following situations?

A) if a disabled person has the necessary skills, education, and experience to perform the job but is prevented by the job's current structure B) when an employer fails to provide a job description for a position that a disabled person would most likely be able to perform C) if making changes would present the employer with an undue hardship D) each time that a disabled individual applies for a position