Employees preparing for overseas assignments benefit from training in cultural differences, attitude formation and behavioral influence, factual country knowledge, and language skills

Brand equity has four components — energized differentiation, relevance, esteem, and knowledge. How are these components combined to produce brand strength and brand stature?

What will be an ideal response?

Which of the following stages of the new product development process occurs immediately after the completion of the business analysis for the product or service?

A) idea screening B) product development C) product activation D) marketing strategy development E) product design