Brand equity has four components — energized differentiation, relevance, esteem, and knowledge. How are these components combined to produce brand strength and brand stature?
What will be an ideal response?
Energized differentiation and relevance combine to produce brand strength. Esteem and knowledge together create brand stature.
Business
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Hasem purchased an electric hedge trimmer two weeks ago and attempted to cut back bushes that had grown over the edges of the walkway this weekend. The hedge trimmer would not cut through the smallest branch. Under which of the following does Hasem have a legal right to demand the hedge trimmer perform the job for which it was purchased?
a. Trademark Protection Act b. Competition Act c. Package Labelling Act d. Product Liability Act
Business
List and briefly describe in order the steps in the process of building a marketing plan
What will be an ideal response?
Business