Attributes are the least desirable level for brand positioning because competitors can easily copy attributes and customers are more interested in what attributes will do for them than in the brand itself

Jason and Eduardo are both candidates for the same job. Jason interviews first and has all the right answers to the questions from the interviewer. He is very dynamic during the interview but his background does not fit the job as closely as the backgrounds of other candidates. The interviewer scores him high on the interview. Eduardo has good answers to the questions and the right background, but isn't as dynamic in his responses as Jason. The interviewer scores him average on the interview. Jason gets the job. Which type of bias appears to be a concern in this situation?

A. Devil's horns effect B. Halo effect C. Engagement management D. Construct effect

________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines

A) Behavioral B) Gender C) Benefit D) Occasion E) Geographic