________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines

A) Behavioral
B) Gender
C) Benefit
D) Occasion
E) Geographic

B

Business

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Franklin D. Roosevelt introduced the Fair Deal, a series of proposed actions in the fields of economic development and social welfare.

a. true b. false

Business

For public relations to remain part of the management team, it must do which one of the following?

A. Conduct research on other departments to gain an edge at budget meetings B. Join line management C. Contribute to organizational goals and show measurable results D. Prepare communication audits E. Become part of the marketing department

Business