Based on the text discussion, which of the following statements best characterizes the
historical progression of studies in media effects?
a. the dawn of TV came first—followed by the hypodermic needle model of mass
communication—followed by the limited effects model of mass communication
b. the limited effects model of mass communication came first—followed by the
dawn of TV—followed by the hypodermic needle model of mass communication
c. the limited effects model of mass communication came first—followed by the
hypodermic needle model of mass communication—followed by the dawn of TV
d. the dawn of TV came first—followed by the limited effects model of mass
communication—followed by the hypodermic model of mass communication
e. the hypodermic needle model of mass communication came first—followed by
the limited effects model of mass communication—followed by the dawn of TV
e.
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A food and beverage manufacturer advertised its probiotic-cultured yogurt in a health magazine. In the advertisement, there were several quotes made by a famous actress who consumes the yogurt daily. What is this technique called?
a. Source credibility b. Channel c. Audience analysis d. Trialability
As Mateo finished his speech, he caught sight of his friends Nick and Leanna in the audience, smiling and giving him a thumbs up. This is an example of
A) audience confidence. B) biased opinions. C) neutral feedback. D) positive listener support.