Which of the following is an advantage associated with using available published reports as a
source of market sizing data?
A) Data collected can be customized to suit one's needs.
B) Data collection is free.
C) Data collected is several years old.
D) Data collection becomes quick and easy.
D
Business
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According to the text, which one of the following is the single largest employer of public relations practitioners?
A. Federal government D. Burson-Marsteller B. Exxon Corporation E. American Medical Association C. General Motors Corporation
Business
Which of the following is a distinct type of countertrade arrangement?
A. Merger B. Arbitrage C. Dirty float D. Barter E. Deregulation
Business