According to the text, which one of the following is the single largest employer of public relations practitioners?

A. Federal government D. Burson-Marsteller
B. Exxon Corporation E. American Medical Association
C. General Motors Corporation

A

Business

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The process of expressing anticipated future benefits of ownership in dollars and discounting them to a present worth at a rate which is attracting purchase capital to similar investments is called:

A: Projection; B: Yield evaluation; C: Equity manipulation; D: Capitalization.

Business

If a company's marketing manager says, "I have a good feeling about working with this advertising agency," chemistry is probably present

Indicate whether the statement is true or false

Business