A firm's marketing mix is intended to bring about a mutually satisfying exchange relationship with a market
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A marketing mix has been described as product, place, promotion, and pricing strategies intended to bring about a mutually satisfying exchange relationship with a market.
Business
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A promise to do something that is already under legal obligation to do the same thing is not consideration
a. true b. false
Business
In terms of ethical frameworks for reasoning, making decisions based on what is the greatest good for the greatest number of people is:
A) utilitarianism B) individualism C) the justice approach D) the rights approach
Business