Briefly list the contents of a marketing plan
What will be an ideal response?
The contents of a marketing plan include:
• an executive summary and table of contents
• a situation analysis
• marketing strategy
• financial projections
• implementation controls
Business
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Which of the following refers to the individual person or people for whom a message is intended?
A) Transmission model B) Audience C) Transmitter D) Passive listener E) Encoder
Business
Proper service recovery can be accomplished by making it easy for customers to give feedback, enabling effective service recovery, and establishing appropriate compensation levels
Indicate whether the statement is true or false
Business