Which of the following refers to the individual person or people for whom a message is intended?
A) Transmission model
B) Audience
C) Transmitter
D) Passive listener
E) Encoder
Answer: B
Explanation: B) Good business communicators understand that their messages must reach and influence their audience—the person or people for whom a message is intended. Being able to influence an audience requires two complementary sets of skills.
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In the long run, regardless of the effort put into the product management process, what is the most important factor determining if a consumer product will succeed or fail?
a. the marketing plan it selects for its products b. how well the manufacturer satisfies its customers' needs c. the way it implements its production strategy d. the competition encountered by the manufacturer
How does Blue Cross health insurance cover hospitalization?
A) By covering a specific number of days in the hospital B) It pays up to 80% of all usual and customary charges in a semi-private room C) It pays a flat dollar amount per day of hospitalization, regardless of the actual charges incurred D) Hospitalization coverage is not provided by Blue Cross policies