Marketing professionals are most likely to perceive questionable practices as unethical when:
a. unethical practices are commonplace in the organization.
b. there is a short time gap between the action and the onset of negative consequences.
c. there is no possibility that the action will result in severe adverse consequences.
d. the action is very unlikely to affect many people in the organization.
ANSWER: b
The shorter the length of time between the action and the onset of negative consequences, the more likely that marketers will perceive a problem as unethical.
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