Identifying with a group is a significant part of a person's identity, and research has shown which individuals benefit the most from group associations?

A) People with avoidant style characteristics.
B) People who are not a part of a dominant culture.
C) People with anxious attachment style.
D) People with secure attachment style.

Answer: B

Communication & Mass Media

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Which of the following questions is the concern of uses and gratifications theory?

A. Which social groups are most affected by the mass media? B. What do media do to people? C. Why do mass media exist? D. What do people do with the mass media?

Communication & Mass Media

The assumption that ‘the more a person is exposed to a media construction of reality, the more it is believed’ is an example of:

A. The relationship between mass media and cultural learning. B. The relationship between media technology and audience. C. The relationship between ethnic majorities and ethnic minorities. D. The relationship between newspaper industry and television industry.

Communication & Mass Media