Which of the following questions is the concern of uses and gratifications theory?

A. Which social groups are most affected by the mass media?
B. What do media do to people?
C. Why do mass media exist?
D. What do people do with the mass media?

D. What do people do with the mass media?

Communication & Mass Media

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The pressure for business to play a major role in social issues is growing, particularly in seeking social solutions that government cannot

Indicate whether the statement is true or false

Communication & Mass Media

When using an audience research questionnaire, you can clarify audience positions and obtain additional useful information by

A) asking only open-ended question. B) asking both open-ended and closed-ended questions. C) asking only closed-ended questions. D) None of these answers are correct.

Communication & Mass Media