The Hyatt hotel was one of the hotels discussed in "We Thought You Wanted The Extra Pillow"

The guiding principles for marketers to successfully leverage new media for branding purposes are:

a. be honest in their communications, b. demonstrate positive action in responding to users' complaints c. provide real value d. all of the above e. none of the above

The Big Five personality dimensions are strongly related to job performance

Indicate whether the statement is true or false