MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated
with purchases made using the card. The best description of this form of alliance would be a ________.
A) product alliance
B) logistics alliance
C) pricing collaboration
D) network alliance
E) promotional alliance
E
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There are many entry level marketing research positions available for persons with BBAs or MBAs. Which one of the following is not an entry-level position?
A) operational supervisor B) senior analyst C) junior research analyst D) research analyst
Which of the following is not a primary source of ad fraud?
A) browser extensions that insert ads into a premium publisher's Web site and then list the ads as available on a programmatic ad exchange B) ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers C) botnets hired by publishers to click on Web pages to create phony traffic D) native advertising that is displayed on a social media site