Which of the following is not a primary source of ad fraud?
A) browser extensions that insert ads into a premium publisher's Web site and then list the ads as available on a programmatic ad exchange
B) ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers
C) botnets hired by publishers to click on Web pages to create phony traffic
D) native advertising that is displayed on a social media site
D
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Adding an Internet sales channel to an existing distribution channel may result in:
a. reduction in cost efficiency b. gray market activity c. boost in morale as different channels come together to serve a new customer segment d. loss of competitive advantage e. conflict as multiple channels pursue the same customers
Which of the following is an incorrect statement regarding the corporate form of business organization?
A) The dominant form of business organization in the United States is the corporation. B) A corporation is a legal entity created by federal law. C) A corporation raises capital by issuing stock to investors. D) Although the corporation may have many owners, it is legally treated as a single person.