While it is easy to determine gender when analyzing an audience, the real danger a speaker must avoid

A PR firm conducted a game show on behalf of the pharmaceutical company WeCare. The participants were initially asked to watch a television program about the use of used syringes and the risk of contractingAIDS

Later, they were asked to remember the content from memory. What method did the PR firm employ here? a. Day-after recall b. Content analysis c. Readership survey d. Benchmark survey

If your audience has minimal knowledge of a concept, what type of supporting materials would you use?

a. testimony b. quantitative information c. comparisons d. newspapers