Explain the controversy surrounding cause-related marketing
What will be an ideal response?
Critics worry that cause-related marketing is more a strategy for selling than a strategy for giving—that "cause-related" marketing is really "cause-exploitative" marketing. Companies may walk a fine line between increased sales and an improved image yet face charges of exploitation, even though business and charity don't have to be mutually exclusive.
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Ed purchased electronic devices such as a smartphone, and tablet after many people he knew already owned the devices. Ed belongs to the adopter group called lagging adopters
Indicate whether the statement is true or false
Distribution strategy refers to a firm's overall plan for moving products through intermediaries and on to final customers
Indicate whether the statement is true or false.