Distribution strategy refers to a firm's overall plan for moving products through intermediaries and on to final customers
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Distribution strategy refers to a firm's overall plan for moving products through intermediaries and on to final customers.
Business
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Computed axial tomography services use a series of x-rays to make medical diagnosis. Which of the following characteristics of services is absent in this example?
A) nonstandardization B) inseparability C) intangibility D) difficulty of inventorying
Business
According to a category management classification, a product with high profitability but low unit sales would be classified as a _____
a. traffic builder b. problem child c. sleeper d. dog
Business