________ segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics

_______ is the application of disciplined tactics that predict customer behavior at the micromarket level and that optimize product availability and price to maximize revenue growth

It is applicable to market offerings that include perishable products and opportunities, and markets featuring seasonal or periodic demand. a. Revenue management b. IMC planning c. Situation analysis d. Value cycle

Roger has been following a stock chart for TechMart Inc. and believes he has detected a pattern that he can use to earn abnormally large returns. If this is true he has demonstrated a violation of which form of market efficiency?

A) weak form B) semi-strong form C) strong form D) all three forms of market efficiency have been violated