Suppose a company has earnings before taxes of $20 billion and its income tax is 35% of its earnings before taxes. If the company has an interest expense of $2 billion, its interest coverage ratio is closest to:

The two thrusts of sport marketing are the marketing of sport products to the _______ and the marketing of sport and non-sport products through _________.

Fill in the blank(s) with the appropriate word(s).

In the Kellogg's example given in your text, Kellogg's performed several tasks to identify their problem. Which of the tasks below was not used by Kellogg's to identify their problem?

A) They spoke to decision makers within the company. B) They developed and tested several new flavors of cereal using mall intercept interviews with adult customers C) They interviewed industry experts. D) They surveyed customers about their perceptions and preferences for cereals.