In the Kellogg's example given in your text, Kellogg's performed several tasks to identify their problem. Which of the tasks below was not used by Kellogg's to identify their problem?
A) They spoke to decision makers within the company.
B) They developed and tested several new flavors of cereal using mall intercept interviews with adult customers
C) They interviewed industry experts.
D) They surveyed customers about their perceptions and preferences for cereals.
B
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The best use of short-term staffing metrics is ________
A) to be leading indicators to assess a company's staffing system B) to evaluate the effectiveness of the staffing system as a whole C) to evaluate how well the staffing process contributes to strategy execution D) to identify balanced scorecard criteria
What percentage of public corporations have periodic board meetings devoted primarily to the review of overall strategy?
A) 24% B) 34% C) 44% D) 64% E) 74%