Ross Stuart is a purchasing manager in a Texas-based manufacturing company. He sources most of the raw materials needed by his company from Kramer Corp However, Ross is unhappy with Kramer's prices
Additionally, he thinks that the quality of the raw materials supplied by Kramer is substandard. Which of the following stages in the business buying process is Ross' company currently in?
A) general needs description
B) problem recognition
C) product specification
D) order-routine specification
E) performance review
B
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James is a consultant who helps guide businesses in their growth. His current client has previously streamlined its supply chain by acquiring a few of its suppliers. This is an attempt to increase cost efficiency and control. After a few years of growth, the client's performance has plateaued. What is James likely to recommend?
a. Geography b. Diversification through products or business c. Volume increases d. More integration
Conjoint analysis assumes that the important attributes of a product can be identified
Indicate whether the statement is true or false