Conjoint analysis assumes that the important attributes of a product can be identified
Indicate whether the statement is true or false
TRUE
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Which of the following statements regarding the selection of how many years to use in estimating FCFF is FALSE?
A) There is no set rule for how many years to use. B) Common practice suggest five to ten years is a reasonable amount of time to estimate individual year cash flows. C) One guiding principle is to project out the number of years until you're willing to assume that a firm's free cash flows will grow at a constant rate. D) All of the above are true.
A firm with a beta of 2.0 should:
A) be forced to stop trading until the market perceives less risk. B) require twice the return on the market portfolio. C) require twice the market risk premium. D) require twice the risk-free rate of return.