What is a code of ethics? What function does it serve for businesses?
What will be an ideal response?
A Code of Ethics is a document that describes the values and expectations that guide decision-making by all employees in the firm. The code aims to function like a moral compass for the firm's operations worldwide. It should be designed to ensure any employee can identify ethical problems and distinguish between right and wrong actions. The code should be general enough to apply to any ethical challenge that confronts the firm. It should list the general principles that guide daily decisions and interactions with customers, employees, and partners. The code should be created by senior management and disseminated throughout the firm. It should be translated into all languages used by the firm in its international operations.
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Satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping to bring in new customers. Thus, a means for attracting, developing, and retaining customer is known as which of the following?
a. relationship marketing b. ambush marketing c. patronage marketing d. affiliation marketing
Which of the following factors makes VoIP technology preferable to customers over circuit-switched network?
A) communication by establishing a dedicated channel B) installing separate systems for voice and data communications C) enabling the use of desk phones services exclusively D) greater range of supplementary services