The important Bigelow v. Virginia case involved ______.
a. an abortion clinic ad
b. a prescription drug price ad
c. gambling casino ads
d. ads for electrical appliances
a. an abortion clinic ad
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Which of the following terms describes the interpersonal bonding phase a mentor and protégé go through?
a. cultivation b. initiation c. redefinition d. separation
Dozier and Broom note that “strategic planning is deciding where you want to be in the future and how to get there.” What does this interplay of goals and strategy make possible for a company?
a. defines the objectives for strategic PR plans b. leads to solid corporate social responsibility initiatives c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities d. provides a starting point for all future campaigns