Dozier and Broom note that “strategic planning is deciding where you want to be in the future and how to get there.” What does this interplay of goals and strategy make possible for a company?

a. defines the objectives for strategic PR plans
b. leads to solid corporate social responsibility initiatives
c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities
d. provides a starting point for all future campaigns

c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities

Communication & Mass Media

You might also like to view...

When Gary went on a business trip to Peru, he felt perturbed because participants would often arrive up to an hour late for important meetings. Gary became very impatient. He couldn't understand why the locals weren't upset

Gary's feelings represent a(n) ________ culture. What will be an ideal response?

Communication & Mass Media

In which type of communications do messages significantly influence the relationship between 2 people?

What will be an ideal response?

Communication & Mass Media