The National Do Not Call Registry has largely reduced the occurrence of which of the following?
A) Toll-free call lines for businesses
B) Calls to consumers from nonprofits
C) Inside sales to business customers
D) Telemarketing to individual consumers
E) Customer service help lines
Answer: D) Telemarketing to individual consumers
Business
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___________ is a strength of direct marketing and interactive marketing in the promotion mix.
A. Great creative flexibility B. Ability to stimulate purchase directly through incentive to buy C. Unpaid communication seen as more credible than paid forms D. Message customization without high costs of personal selling E. All of these
Business
Land and land improvements are one and the same and therefore must be recorded in single account
Indicate whether the statement is true or false
Business