How can a subject matter expert from the Falcon's Lair ensure that an interview with a reporter remains focused on the intended message?
What will be an ideal response?
An interviewee can stay on message during an interview with a journalist by not letting the journalist steer the discussion off course; and staying focused on the intended agenda. Interviewees can use bridging to stay on point by answering questions that get off topic by saying something like, "That's a great question, but what you really need to focus on is . . ." Interviewees can also use language to accentuate the main points. Using verbal signposts such as "this is important," or "a critical thing to remember is" are useful tools in highlighting important concepts to reporters.
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Fill in the blank(s) with the appropriate word(s).