In the mainframe era, the earliest commercial uses of computers aimed to automate decisions such as analyzing sales, updating accounts payable, and calculating payroll

What should a salesperson do during the fifth step of the personal selling process?

A) block objections B) anticipate and address objections C) begin building a bridge to the next sale D) wait for signals that the customer is ready to buy E) indirectly ask the customer for her business

Jonas is working on his company's marketing plan for a new product line called Nature & Nurture

He is writing an overview that includes a brief description of the positioning for the new product line as well as a brief overview of the financial goals for the product and the strategy that will be used to achieve those goals. Jonas is working on the ________ section of the marketing plan. A) company description, purpose, and goals B) marketing situation C) executive summary D) measurement and controls E) forecasting