Stories that convey the values, style, and history of an organization are known as:
a. Corporate stories.
b. Personal stories.
c. Historical stories.
d. Collegial stories.
a. Corporate stories.
Communication & Mass Media
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A selling idea may be:
a. Emotional b. Rational c. Neither rational nor emotional d. Both rational and emotional
Communication & Mass Media
Any source that requires credit in written form should be acknowledged in oral form.
Indicate whether the statement is true or false.
Communication & Mass Media