Problem audit is a comprehensive examination of a marketing problem to understand its origin and nature

Which of the following is true of managerial decision making?

A. Most managerial decisions lack structure. B. Managerial decisions are always free of risks. C. Managerial decisions are taken under conditions of perfect certainty. D. Managers show consistency in their decisions in response to novel problems. E. A manager’s decisions have the characteristics of programmed decisions.

Businesses that are influential enough to affect the price of an item are called ________

a. trendsetters b. influential pricers c. price makers d. price takers