Which of the following is a key monitor that measures the achievement of an objective?

The set of benefits/values a company promises to its customers is called __________.

A. value proposition B. advertising C. supply and demand D. production concept

The product life cycle concept can be applied by marketers as a useful framework for describing how ________

A) to forecast product performance B) to develop marketing strategies C) a market responds to a product over time D) product ideas are developed E) a brand gains a dominant position in the market