The set of benefits/values a company promises to its customers is called __________.
A. value proposition
B. advertising
C. supply and demand
D. production concept
Answer: A. value proposition
Business
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Sexual harassment is judged by a reasonable person standard.
a. true b. false
Business
According to the text, which of the following statements about the characteristics of the elements in the promotional mix is true?
a. The sponsor is identified in public relations, advertising, and personal selling. b. The speed of feedback is delayed in sales promotion, advertising, and personal selling. c. The most feedback is available with personal selling. d. The message flow is two-way in public relations, sales promotions, and personal selling.
Business