The certificate of interest acts the same as a(n) ________ issued by a corporation

If line filling is overdone, it could result in ________ and customer confusion

A) sales paralysis B) manufacturing inefficiencies C) cannibalization D) disintermediation E) ineffective management

Besides public relations roles, which one of the following is likely to have the greatest impact on whether or not public relations is part of the management team?

A. Top management and public relations staff view the function as "management" B. Staff training, particularly holding graduate degrees C. Extent to which the function is tied to the marketing "bottom line" D. Overpromising—making commitments beyond what is reasonable E. Overselling management on capabilities and expertise