Prototype stores are often used in conjunction with micromerchandising

Which of the following is true of an unsought product?

a. Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image. b. Consumers buy unsought products regularly, usually without much planning. c. New products are categorized as unsought products until advertising and distribution increase consumer awareness of them. d. Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

AT&T contracting with another company to jointly sell its computers in France is an example of which market accessing alternative:

a. an independent sales agent. b. an integrator. c. an alliance. d. a differentiator. e. a distributor.