Generic message strategies are seldom found in the business-to-business advertisements, because few firms dominate an industry

Pay-for-performance (P4P) plans typically:

a. Reward providers for meeting specified quality standards. b. Reward providers for reducing costs. c. Reward insurers for lowering premiums. d. Reward insured individuals for using less healthcare services. e. Reward insured individuals for not engaging in risky behaviors such as smoking.

Mini-Case Question. Aster Inc identifies that the market attractiveness index for the cell phone market is equal to 25

The firm decides to adopt a strategy of minimizing investment in its business, and striving for maximum cash flow from its market position. Aster Inc aims to manage prices and marketing resources in a way that maximizes its cash flow without exiting the market. Aster Inc is considering on using which of the following strategic market plans? A) an invest to grow strategy B) a monetize strategy C) an optimize position strategy D) a harvest strategy E) a disintermediation strategy