Mini-Case Question. Aster Inc identifies that the market attractiveness index for the cell phone market is equal to 25
The firm decides to adopt a strategy of minimizing investment in its business, and striving for maximum cash flow from its market position. Aster Inc aims to manage prices and marketing resources in a way that maximizes its cash flow without exiting the market. Aster Inc is considering on using which of the following strategic market plans?
A) an invest to grow strategy
B) a monetize strategy
C) an optimize position strategy
D) a harvest strategy
E) a disintermediation strategy
B
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