When does a penetration pricing strategy tend to be most effective?

What is the most logical explanation for why retailers carry private-label brands?

A) to eliminate the need for competitive advantages B) to encourage transaction marketing C) to support trade promotions D) to earn more profit E) to prevent sales cannibalization

Which of the following is not an example of external communication?

A) Communicating to corporate stakeholders. B) Communicating to customers. C) Communicating up to immediate supervisor. D) Communicating to civic groups.