What is the most logical explanation for why retailers carry private-label brands?
A) to eliminate the need for competitive advantages
B) to encourage transaction marketing
C) to support trade promotions
D) to earn more profit
E) to prevent sales cannibalization
D
Business
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Sunshine Crackers introduces Wheat Flats,a cracker with more fiber, fewer calories, and great flavor. Wheat Flats is a great success. This is an example of __________ innovation.
Fill in the blank(s) with the appropriate word(s).
Business
What should a company do if its competitor's product contains features that are not available in its own product?
What will be an ideal response?
Business