Why is it important for electronic and digital media managers to have skills in marketing?
What will be an ideal response?
Answer: Must know how to position their products effectively and know what vehicles and platforms are needed to build audiences. Understand the four P's of marketing - price, product, promotion, and place-in
Communication & Mass Media
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How long is a candidate's sound bite in most of today's broadcast news stories?
A) 2-5 seconds B) 10 seconds or less C) 15-20 seconds D) 30 seconds up to a one minute maximum
Communication & Mass Media
In 2012, the Second Circuit said that the government may withhold certain redactions dealing with waterboarding as an interrogation method in what case?
a) New York Times v. U.S.; b) Bauer v. Kincaid; c) Nat’l Archives and Records Administration v. Favish; d) ACLU v. Dep’t of Justice; e) AT&T, Inc. v. FCC.
Communication & Mass Media