How long is a candidate's sound bite in most of today's broadcast news stories?

A) 2-5 seconds
B) 10 seconds or less
C) 15-20 seconds
D) 30 seconds up to a one minute maximum

Answer: C

Communication & Mass Media

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Lily is a journalist working for Channel 3. While chatting with her friends, she marveled that since the World Wide Web exploded on the scene, the dynamics of the mass media industry have been utterly transformed. She said the best outcome of this transfo

a) Change in the way journalism is done b) Change in the way websites are built c) Change in the way personal attributes are developed d) Change in the way social networks are handled

Communication & Mass Media

The working outline should contain __________ main points

a. six to ten b. two to five c. one or two d. four to seven

Communication & Mass Media