Which of the following is an example of focusing disproportionate effort on high-profit customers?
A) In addition to bicycles, 2Wheels sells biking gear such as helmets, bottles, jackets and other accessories.
B) 2Wheels has a club for its regular customers, organizing cycling events and parties for them.
C) Though 2Wheels previously offered free delivery, it now charges for deliveries made outside the city.
D) 2Wheels allows existing customers to upgrade to a newer model at less than the sticker price by trading in their older model.
E) 2Wheels encourages customers to send in their suggestions for product improvement.
B
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a. innovation and learning b. financial c. internal business d. customer
Which of the following is NOT an example of micro-level marketing information?
A. choice of restaurant B. brochures on certain attractions C. general destination information D. hotel website