What was notable about the CLOROX Ick Awards? Why?
What will be an ideal response?
This campaign is notable for its effective use of humor, something that is not customary in public relations campaigns. In this case, however, humor was an essential component that could work because humor was connected to an issue or problem that was of benefit to key audiences.7 One public relations professional maintains it can be very effective because it “increase[s] comprehension and [will] help you win over your audience.”8
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A PR firm decided to advertise its client's brand of mineral water when meteorologists predicted that a massive drought was going to hit the state of California. Which tactic of timeliness is the PR firm utilizing?
a. Relate messages to breaking news b. Provide immediate notifications c. Tap ongoing issues and controversies d. Relate messages to national holidays and seasonal events
When asked to defend the policy he advocated, the senator insisted, "Unless you're
one of those liberal, tree-hugging types, you'll see the merits of this proposal!" The senator's response illustrates _____. A) language that helps clarify positions B) style substituted for argument C) language that promotes heightened awareness D) language that captures, precisely, the essence of the opposition