A PR firm decided to advertise its client's brand of mineral water when meteorologists predicted that a massive drought was going to hit the state of California. Which tactic of timeliness is the PR firm utilizing?
a. Relate messages to breaking news
b. Provide immediate notifications
c. Tap ongoing issues and controversies
d. Relate messages to national holidays and seasonal events
A
Communication & Mass Media
You might also like to view...
LinkedIn and Facebook oppose self-promoting and commercializing, while other social media groups tolerate or even encourage these postings. This shows how online groups vary greatly in terms of their
a. group types. b. group roles. c. group formats. d. group norms.
Communication & Mass Media
The feedback you receive can sometimes be inaccurate because others don’t want to hurt your feelings. This feedback influences the _____ component of yourself-concept to be inconsistent with how others see you
a. self-esteem b. self-appraisal c. self-respect d. self-presentation
Communication & Mass Media