A speaker's credibility is influenced by a number of different factors; however, it is important to remember that credibility is primarily based on

a. the message.
b. the style of the speaker.
c. a speaker's appearance.
d. the audience's perception.

b

Communication & Mass Media

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You establish _______ by relating your topic to some aspect of your audience members' lives

Fill in the blanks with correct word

Communication & Mass Media

Charisma is part of the type of influence that is called "referent power."

Answer the following statement true (T) or false (F)

Communication & Mass Media